About Us

Hi, I’m Sky Whatley, and if you’re wondering about the story behind my beard—you’re in the right place. Living the beard life takes real dedication, and I got tired of seeing scraggly, dry beards weighed down by cheap products. That’s why I created Strictly Beards: a brand built by beards, for beards.
We spent months researching, testing, and perfecting formulas until we crafted a premium line of beard care products that nourish, protect, and strengthen—not just your beard, but the skin underneath too. Every product is made with the finest all-natural ingredients and has been Barber Tested, Barber Approved.
Strictly Beards is more than grooming; it's a lifestyle, a brotherhood, and a commitment to excellence. We’re here to help you wear your beard with pride—and to make sure it always looks and feels its best.
Welcome to the family. Welcome to Strictly Beards.